What I bring to your content

Experience

 

More than 18 years of experience managing my own content and communications assignments.

 

More than 15 years in specialist roles in communications and marketing, including for:

 

  • a Frankfurt-based private bank
  • a German investment industry association
  • an international financial institution
  • communications agencies

 

Looking Beyond Individual Formats


Before focusing on individual pieces of content and formats, I also consider the questions behind: Which topics fit the company? What does it want to be known for? Which experiences and areas of expertise should be visible externally?

I bring this perspective to ongoing content work by:

  • using the company’s own experience and perspectives as a basis for communication
  • identifying developments in the market and turning them into relevant topics
  • selecting and developing topics based on what they are intended to achieve with the respective target audiences
  • consistently reinforcing specific topics and areas of expertise across different pieces of content

Areas of expertise

 

  • Business succession, M&A and generational transition
  • Capital markets, investment and wealth management
  • SMEs, economics and economic trends

Editorial expertise

 

  • Development and implementation of corporate content
  • Making complex specialist topics accessible and understandable
  • Aligning content with topics, target audiences and communication objectives
  • Versatility across a wide range of communication and publication formats
  • Editorial sparring and my own input in topic development